It’s not every day we’re asked to design and create a floating vehicle, but when The Persuaders came to us with this unique idea, how could we refuse?

The concept was simple—an ice cream van attached to a ladder, floating in the air, suspended by 99 red balloons—one balloon for every Virgin Red points prize being given away on event day. Easy!

At Setsquare Creative, we love a challenge, and as soon as we saw the visuals, we got to work. From sketches and designs to calculations and health & safety checks, we ensured every detail was in perfect order for a seamless on-site installation. Our team applied the graphics before raising the van into place (hard hats on, of course!) and bringing the illusion to life. The 99 red balloons were tied to the vehicle, and from then on, it was smooth sailing—or rather, floating. Carl from Up would have been proud.

The van was on display at Observation Point for one day only, drawing crowds from miles away as people spotted the seemingly floating van from their windows, offices, and cars. Some eagle-eyed spectators may have figured out how we achieved the final look, while others are still scratching their heads. But a magician never reveals his secrets—where’s the fun in that?

At Setsquare Creative, we thrive on challenges, and this project was the perfect way for us to get back to what we do best.

We Create. We Build. We Deliver.