HOKA @ UTMB Mont-Blanc

Taking our expertise worldwide, Setsquare Creative traveled to Chamonix, France, to support HOKA at the UTMB Mont-Blanc World Series – one of the most prestigious trail running events on the planet.

Set against the breathtaking backdrop of the French Alps, we built Base Camp, a dynamic space designed to showcase the all-new HOKA Tecton X3 Trail Running Shoes.

Athletes had the opportunity to experience cutting-edge footwear innovation in FLY LAB, a state-of-the-art retail suite where runners could immerse themselves in the engineering, technology, and performance of HOKA’s latest designs.

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