Ford Focus

To celebrate the U.K. launch of the all-new Ford Focus, Setsquare Creative designed and built a one-of-a-kind, large-scale interactive installation, spelling out the word F-O-C-U-S.

Unveiled at Potters Field, London, the striking structure featured giant, interactive letters that used artificial intelligence to engage with visitors and passersby, uncovering and displaying their interests or passions.

Once identified, the information was shown across 540 LED video tiles embedded in the six-meter-high, 30-meter-long structure built by the Setsquare team.